Market Watch

Every issue features new product launches, restaurant and bar openings, innovative retail concepts and unique promotions for on- and off-premise establishments.

What’s Next For Bourbon

Market Watch • VOL. 41 NO. 7

THROUGH THE GLASS

OPENINGS

NEW PRODUCTS

A Taste Of Spain In The Bay Area • Alex Serena celebrates his roots at Telefèric Barcelona in Palo Alto, California

PUSHING Bourbon’s BOUNDARIES • Distillers are innovating within the category’s defined production guidelines by experimenting with cask finishes, original blends, and new ingredients

Ireland’s New Mission • Whiskey makers from the Emerald Isle are expanding their reach

OUT FOR DELIVERY • BEVERAGE ALCOHOL RETAILERS WEIGH THEIR OWN ON-DEMAND DELIVERY PROGRAMS AGAINST THIRD-PARTY PLAYERS

South American Staple • With the U.S. in flux, marketers look to showcase Argentina’s price-to-value ratio

Rum’s MATURE SIDE • Aged brand extensions are helping premiumize the category

Vodka Stands Strong • Vodka-based cocktails remain an essential part of any successful bar program

QUALITY IN A CAN • As winemakers try to shake the stigma that cans are cheap, producers are delivering on quality

BEST IN BEER • IMPORTS REMAIN ON TOP FOR IMPACT’S BEER HOT BRANDS IN 2021

Southern Gem • Table 301 Restaurant Group brings southern hospitality to the forefront in Greenville, South Carolina

Social Media Stars • Facebook and Instagram have become key channels for modern-day marketing

Plenty of Room At The Table • Beer and food pairings are becoming more refined

NEWS

ON THE MOVE

PARTING SHOT